![]() ![]() Accuracyīecause it’s Google’s own tool, some SEOs praise it for its accuracy. It only takes a few hours to watch video tutorials and read the ultimate guides about using GSC. Some of the biggest benefits of Google Search Console are that it’s free, it’s simple, and, in the words of Meg Atteberry, owner of Copywriting with Fox, “nothing compares to getting the information at the source.” SimplicityĪnother plus of Google Search Console is that it’s easy to use for simple tasks if you’re a beginner. Here’s what you can easily do with Google Search Console: Errors and Indexing Is Google Search Console enough for you? Let’s take a look at its capabilities. My take on it is this: decide what options are valuable to you and pick the tools that have those options. For many sites, Google Search Console provides ample data to base a strategy on. Therefore, depending on how advanced your SEO strategy, and which data you are using to help to determine the tactics within that strategy, the cost-benefit analysis of additional rank trackers may not be positive. Google Search Console has the obvious benefit of being free to use whilst most rank trackers have an associated cost. However, if you’re really uncertain, a cost-benefit analysis is a smart approach. I don’t know a single SEO who would recommend using only Google Search Console. Pablo Lopez, Head of Search at topflight Agency Cary Haun, Technical SEO Specialist at Twelve Three Mediaĭiversifying is key to deliver optimal results. Overreliance on any one tool is foolish, especially if the goal is to get the most comprehensive view of the data as possible. So, if you’re looking for more data, and more reliable data, using a rank tracker in conjunction with Google Search Console-and even with other SEO tools-is the way to go. Take it from Francesca Nicasio, Content Marketer at Payment Depot:Īdding rank tracking tools to Search Console provides a more comprehensive, refined experience and deeper insights.Īdditionally, a wider variety of data sources can help make up for dips in the accuracy of one source. And basically, as long as you understand how to use them, more options, more data, and more granularity is better than less. Rank tracking tools have options that Search Console is just not built to support. Stacy Caprio of AcneScarĪlthough Search Console is a great tool, it’s not a replacement for a rank checking tool. Search Console doesn’t use all data and clicks, so a rank tracker is useful to fill in gaps. Isaac Bullen, Asia Pacific Director at 3WhiteHats I don’t think you get the complete picture from Search Console. So should you use a rank tracker? Based on their responses, the answer is yes most of them agree that a rank tracker is an important tool to have. I asked 60+ SEOs whether they think using a rank tracker tool in addition is better for their SEO purposes or Search Console is good enough.
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